Case Study – How We Growth Hacked a Used Car Dealership to Sell 5X More Within 90 Days
Reduced cost per lead by $75/lead 9% Increase in Lead/Sale ROI Additional 40 Units Sold Executive Summary The store struggling to attract their target audience
Through our vast experience of working with franchise & independent dealerships as owners, sales/internet managers, finance managers & salespeople… we designed an intelligent sales engagement platform within a powerful CRM to increase sales & productivity with less effort by automating automotive sales processes & optimizing the sales funnel for more opportunities to close more deals.
Through our vast experience of working with franchise & independent dealerships as owners, sales/internet managers, finance managers & salespeople… we designed an intelligent sales engagement platform within a powerful CRM to increase sales & productivity with less effort by automating automotive sales processes & optimizing the sales funnel for more opportunities to close more deals.
A data-driven approach to optimizing operational efficiencies for maximum ROI.
Make sure every lead is being worked to its full potential and never let another lead slip through the cracks.
Have more of the right work done in a day and let automations do the rest.
Engage with prospects & customers with value in real-time wherever they are.
Send HD content directly to win your buyers business.
Use 1000's of tested resources to make each sales interaction more effective.
Engage with prospects & customers with value in real-time wherever they are.
Send HD content directly to win your buyers business.
Use 1000's of tested resources to make each sales interaction more effective.
Stop wasting resources on tedious tasks and optimize your work environment with ready-made processes designed to make selling more productive and efficient.
Stop wasting time with costly technical developments and immediately have access to the functional processes tested on dealership operations like yours.
Built to simply high-performing sales teams activities to increase the overall lead/sale closing ratio with customizable solutions.
automatically book leads and prospects to your calendar without lifting a finger
Stop wasting resources on tedious tasks and optimize your work environment with ready-made processes designed to make selling more productive and efficient.
Communicate with thousands of leads with the click of a button by automatically following-up through email & SMS on your behalf & turns dormant leads into high-paying buyers.
Built to simply high-performing sales teams activities to increase the overall lead/sale closing ratio with customizable solutions.
automatically book leads and prospects to your calendar without lifting a finger
AI can help sales teams distinguish between hot and cold prospects, get visibility into deals that are likely to close and get ahead of at-risk deals and course-correct actions.
Boost your teams’ productivity by recommending the next best action across touchpoints throughout the customer journey.
Discover unique times to act for the best possible outcome.
Use scripts and templates to handle each interaction effectively.
AI can help sales teams distinguish between hot and cold prospects, get visibility into deals that are likely to close and get ahead of at-risk deals and course-correct actions.
Boost your teams’ productivity by recommending the next best action across touchpoints throughout the customer journey.
Discover unique times to act for the best possible outcome.
Use scripts and templates to handle each interaction effectively.
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which.
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which.
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which.
Salespeople are not sticking around
A data-driven approach to optimizing operational efficiencies for maximum ROI.
Have more of the right work done in a day and let automations do the rest.
Impress buyers by providing high levels of service with low levels of effort.
Dealers have been aware of the alarmingly high turnover rates for their sales staff for years, yet no matter the efforts to retain employees, statistics show an upward trend in employee turnover and dealerships may see up to 8/10 of their sales staff leaving their team in 2021.
This could be because a multitude of reasons but generally comprises of:
CRMLeads is a leader in the automotive industry by taking all the elements of a successful sales team and uses state of the art technology to promote a happy, healthy and prosperous work environment by enabling salespeople the potential to make a lot of money.
This sales engagement platform creates one central place for all members of the sales team to sync communications between customers and themselves, making every employee feel included and valued.
This also allows team leaders to overview the team’s progress with easy to read data reporting to review and go over salespeople with actionable insights on lead management techniques and sales strategies. Sales managers can interact, manage leads, share ideas and inspire employees making this a system that salespeople will rely upon for the simplest way to sell more vehicles.
Working with CRMLeads will make your sales team feel that your dealership’s key ideologies are aligned with teamwork, excitement and growth which will help retain the employees that fit your dealerships values and invite others who share those beliefs.
Brand awareness is the result of a massive amount of energy output to your leads. Brand reputation is how others perceive your brand, both must be simultaneously accelerated resulting in overall brand engagement.
Every interaction with a customer has your dealership’s reputation around it. We must make sure that it is not getting tarnished by the perception of poor attitudes or fake customer service promises due to unorganized sales cycles or lack of insight.
With your sales teams engaged, motivated and busy with daily tasks to complete, your dealership is bound to be recognized by customers as a professional retailer and by competitors as a force to be reckoned with.
With each email, text, and phone call portraying professionalism, expertise and dedication to service, your dealership will be able to take market share from other dealers down the road who merely rely upon traditional sales strategies and outdated technology.
Every lead that has ever slipped through the cracks will soon realize that the dealership they once dealt with now really cares about earning their business through the consistent touch points made to every lead seamlessly through automations and easy to follow tasks.
Repeat business is the lifeblood of any profitable dealership. Any dealer who can continuously win the attention and trust of their past customers will never have to worry about an outbound marketing strategy ever again.
If a customer has trusted your dealership to buy from you once, we must do everything in our power to retain that customer’s loyalty and drive them back to the dealership when they are ready to buy again.
Due to the ever growing competition for automotive dealerships, this can only happen if your sales rep remains in contact with the past customer and remembers the great experience they had with your team. This way the customer will feel as if the salesperson really does care about the relationship they have built while being invited back with the newest promotions, vehicles, trade-in opportunities, service appointments, and referral bonuses.
Following up with past customers is a high priority task but can be a daunting one for a salespeople when they are not sure what to discuss. That’s why Alice keeps in contact with your sold customers automatically through engaging texts and emails and reminds your rep when it’s the right time for a personal touch through a quick conversation using highly personalized phone scripts.
This high level of service will not go unnoticed and will be the reason why your past customer keeps coming back to you even if you’re not the closest dealer or offer the best deals.
This will continuously grow the dealers book of business without increasing marketing budgets. The platform will automatically reactivate each past customer/lead, nurture your lists, and providing your sales team the potential to secure more lifelong customers.
Reduced cost per lead by $75/lead 9% Increase in Lead/Sale ROI Additional 40 Units Sold Executive Summary The store struggling to attract their target audience
It’s 2021 and that means another year of wondering if this global pandemic will pass and things will get back to normal. This unstable economy
How does it go? As one door closes another one opens right? But what if it didn’t need to be like that? What if you
if you are an automotive dealership that is purchasing qualified leads, yet not quite seeing the results you were hoping for, this can be very
Never let a lead fall through the cracks again.
The CRM’s easy to view Kanban orientation helps visualize work within the sales process, limit the inflow of leads in progress, and maximize efficiency.
Now you can view all sales interactions that your salespeople have with every lead, saved and stored. This will keep you in the loop as to which rep is working on which lead, what was said, every email and text, and will give you the ability to join the conversation at any point and take control of the interaction.
The best part with automations is that staying on top of leads is now easier than ever. Any time a lead is becoming cold with non-contact, Alice will remind salespeople to keep working on the lead, and will let you know when work is not being completed so you can review results with your team to better strategies.
This will help you stay organized with even the largest customer base, enable you to conduct case-by-case training and keep salespeople accountable to their leads.
No task forgotten
With new leads, deliveries and follow-ups daily, it is easy for tasks to get swept under the rug only and forgotten, to become an issue later on.
Alice will help to assign tasks to salespeople which she thinks is the most important, which will help reduce the clutter and confusion of fast moving sales processes for the Sales Manager.
Sales Managers will have the ability to view, edit or share all tasks assigned to sales people including tasks salespeople assign for themselves, assigned for other team members, and assigned by Alice.
Alice will let you know who is completing which task, if it was completed on time, and even let you know through tracking capabilities which salesperson is claiming to be completing tasks but not actually completing them.
This is clear data you can use to to review and train salespeople and will allow you the ability to make decisions using data, not assumptions.
Utilize the power of big data to track all major Key Performance Indicators in metrics that you can understand to help drive confident decisions for long term sustainable growth.
Now you can finally track everything you wish you could, and more.
Utilize the power of big data to strengthen your sales team.
While functionality is great, if performance is not tracked then growth becomes a subjective variable. This means when large quantities of actions are correctly tracked in metrics we know and understand, this can give invaluable insights as to the reality of productivity levels, clear errors in strategies and unarguable accountability.
In automotive sales, we understand our Key Performance Indicators (KPI’s) in terms of numbers of phone calls made, closing ratios and time to complete tasks/actions.
Here we can track major KPI’s to determine insights such as:
When large sums of information are imputed accurately and consistently, Alice can detect which stage salespeople are struggling in their sales process and offer insightful and actionable data comparing individual past performance as well as against industry standards.
As a Sales Manager/Team Leader, you will have the ability to view all salespeople’s performance in one easy to view management tab and can easy monitoring this data, reviewing relevant insights with salespeople, using it to train, tweak and to further adjust and improve your already functioning sales process to reach new heights of success with sales goals you only would have dreamed of.
Weekly and monthly ready made reports will be available in the management tab and will be emailed to managers comparing the last performance report and the current one. This will give you a clear indication of your team’s productivity and efficiency in one concise report allowing you see if you are growing or to take actionable steps in which aspects need to be improved. These reports are also a convenient way to illustrate performance to management or stakeholders.
As experienced Subprime Finance Managers ourselves, we know the challenging waters you face when reaching out to non-prime customers. Leads are pricey and closing ratios are not where they should be. You need a system that can not only help manage your leads but help in taking the load off in day-to-day activities saving your valuable time to focus on selling, approvals and signing paperwork.
The sub/non-prime sales process is one that requires both skills, financial approvals as well as communications. As most non-prime departments generally join the two roles of sales & finance in one, this puts a greater responsibility on this role to attract, acquire, convert while making sure the prospect qualifies for a healthy bank loan approval.
The pipelines “stages” within the sales process are built keeping in mind this role and allow for an all-in-one finance manager to create opportunities to attract, sell and retain leads, but is also automated to make sure financing sales departments can work in unison to hand off leads when it becomes time for the finance manager to take over, arrange an approval and effectively follow up at any stage in the sale with the lead to convert them.
This is the system you never knew existed but always wish you had.
Enjoy the benefits of an organized and easy to tackle orientation of all your leads, no matter the source, helping you determine invaluable information such as which leads deserve your attention first.
Simply drag and drop your leads from one stage to another as they progress through their unique sales journey. Drop your leads into “Submit to dealertrack” when it’s time to submit a finance application and get reminded by Alice to check in on your approval in a timely manner. Once you get the green light from the lenders, move the lead into “Pre-Approved” and take advantage of the updated subprime phone “credit evaluation” script to use when discussing your conditional approval and the next steps.
Has the lead stopped returning your calls? Turn on the follow up sequence, sit back and let Alice help bring the lead back to you! This hands free system uses automatic engaging sms/emails to gain trust and bring them back to conversate with you.
Now that the lead has replied to an automated SMS message, they are now ready to give you their income documentations and have agreed on a vehicle. It’s time to submit the paperwork to the banks, get a full approval, and now drop the lead into “Income Confirmed”. Benefit from having available the 3rd subprime “the close” phone script on your next conversation and wrap up the deal. It’s that simple, every time.
Does the lead feel more comfortable coming in and meeting you at your showroom? No problem.
Take advantage of the “meeting” phone script for the highest chances of agreeing upon a date and time. Next step is to enter the meeting in your calendar, add any other team members who need to know, and that’s it. Alice will automatically send a meeting email/SMS to the customer confirming the meeting, and will follow up with them 3 days, 1 day and 1 hour before the appointment reminding you and them to increase your odds of their arrival or they may reschedule saving you the headache of a no-show.
Now that you have sold the vehicle, don’t waste your energy following up with them, let Alice do the work by sending spaced out messages over the next 12 months staying in touch with them on your behalf, making them feel like you really care about them, and reminding you when it’s the right time for a personal touch with retention, referral & re-financing scripts you can follow step-by-step to get the lead back in the top of your sales funnel for another deal.
No more relying upon unorganized excel documents or “up-sheets”, now have one simple and clear platform where you can view, edit and add any leads information, updated in real-time.
Take detailed notes, send texts, emails, documents, photos or videos all saved and stored within the lead. Not beside your computer when the lead calls? Take the phone call through your mobile application with ease knowing your phone calls are being recorded and notes can be taken afterwards.
Claim your leads by being the first to respond to the “NEW LEAD” text or email and have the lead assigned to you automatically. Instantly an SMS and email from your behalf will let the lead know you will be in contact with them shortly. Be quick to speak to them and increase your odds of getting a hold of the lead and use the available phone scripts to your disposal in creating a great first impression.
Stop trying to guess which customer deserves more attention today and let Alice help you.
Alice helps salespeople easily plan, set and schedule your important day-to-day activities with clear to-do lists within tasks.
These tasks will comprise prospecting activities, such as reactivating old leads, activation activities such as communicating with your most warm leads and retention activities consisting of personally calling sold customers.
Alice will assess the progress of each lead and will accurately be able to determine which leads deserve your attention today. If these tasks are fully completed daily on a consistent basis, rest assured your high level of activities will not go unnoticed and will be the reason why your sales goals are conquered.
Stop wasting your time on tedious tasks like daunting follow-ups with people who do not know, like or trust you.
Whether you are an veteran salesperson or a new hire, let Alice help consistently brand you to customers as a professional dedicated salesperson who cares about them and the work they do.
With the click of a button, Alice will help nurture your distant leads while you focus on customers who actually want to do business with you.
Alice will send engaging messages on your behalf through your business phone number and email address making it look as if you are really physically writing each message. This will give the customer the impression that you really are working to get their business and may be the reason why they decide to work with you over another dealer who they may be considering.
These engaging messages should only be used once the lead has stopped corrosping with you after you have sufficiently attempted to get a hold of them. These powerful messages will be personalized based on their stage in the sale and will be to try to bring the lead back to a conversation with you.
Know exactly what to say and how to say it.
Practical training & daily habit building will make you the most successful salesperson in your dealership. With the click of a button, you will have access to the industries greatest tips & tricks from world-renowned sales professionals with step-by-step practices & strategies you can implement in your sales process to boost the chances of conversations.
Never let a lead fall through the cracks again.
The CRM’s easy to view Kanban orientation helps visualize work within the sales process, limit the inflow of leads in progress, and maximize efficiency.
Now you can view all sales interactions that your salespeople have with every lead, saved and stored. This will keep you in the loop as to which rep is working on which lead, what was said, every email and text, and will give you the ability to join the conversation at any point and take control of the interaction.
The best part with automations is that staying on top of leads is now easier than ever. Any time a lead is becoming cold with non-contact, Alice will remind salespeople to keep working on the lead, and will let you know when work is not being completed so you can review results with your team to better strategies.
This will help you stay organized with even the largest customer base, enable you to conduct case-by-case training and keep salespeople accountable to their leads.
No task forgotten
With new leads, deliveries and follow-ups daily, it is easy for tasks to get swept under the rug only and forgotten, to become an issue later on.
Alice will help to assign tasks to salespeople which she thinks is the most important, which will help reduce the clutter and confusion of fast moving sales processes for the Sales Manager.
Sales Managers will have the ability to view, edit or share all tasks assigned to sales people including tasks salespeople assign for themselves, assigned for other team members, and assigned by Alice.
Alice will let you know who is completing which task, if it was completed on time, and even let you know through tracking capabilities which salesperson is claiming to be completing tasks but not actually completing them.
This is clear data you can use to to review and train salespeople and will allow you the ability to make decisions using data, not assumptions.
Utilize the power of big data to track all major Key Performance Indicators in metrics that you can understand to help drive confident decisions for long term sustainable growth.
Now you can finally track everything you wish you could, and more.
Utilize the power of big data to strengthen your sales team.
While functionality is great, if performance is not tracked then growth becomes a subjective variable. This means when large quantities of actions are correctly tracked in metrics we know and understand, this can give invaluable insights as to the reality of productivity levels, clear errors in strategies and unarguable accountability.
In automotive sales, we understand our Key Performance Indicators (KPI’s) in terms of numbers of phone calls made, closing ratios and time to complete tasks/actions.
Here we can track major KPI’s to determine insights such as:
When large sums of information are imputed accurately and consistently, Alice can detect which stage salespeople are struggling in their sales process and offer insightful and actionable data comparing individual past performance as well as against industry standards.
As a Sales Manager/Team Leader, you will have the ability to view all salespeople’s performance in one easy to view management tab and can easy monitoring this data, reviewing relevant insights with salespeople, using it to train, tweak and to further adjust and improve your already functioning sales process to reach new heights of success with sales goals you only would have dreamed of.
Weekly and monthly ready made reports will be available in the management tab and will be emailed to managers comparing the last performance report and the current one. This will give you a clear indication of your team’s productivity and efficiency in one concise report allowing you see if you are growing or to take actionable steps in which aspects need to be improved. These reports are also a convenient way to illustrate performance to management or stakeholders.
As experienced Subprime Finance Managers ourselves, we know the challenging waters you face when reaching out to non-prime customers. Leads are pricey and closing ratios are not where they should be. You need a system that can not only help manage your leads but help in taking the load off in day-to-day activities saving your valuable time to focus on selling, approvals and signing paperwork.
The sub/non-prime sales process is one that requires both skills, financial approvals as well as communications. As most non-prime departments generally join the two roles of sales & finance in one, this puts a greater responsibility on this role to attract, acquire, convert while making sure the prospect qualifies for a healthy bank loan approval.
The pipelines “stages” within the sales process are built keeping in mind this role and allow for an all-in-one finance manager to create opportunities to attract, sell and retain leads, but is also automated to make sure financing sales departments can work in unison to hand off leads when it becomes time for the finance manager to take over, arrange an approval and effectively follow up at any stage in the sale with the lead to convert them.
This is the system you never knew existed but always wish you had.
Enjoy the benefits of an organized and easy to tackle orientation of all your leads, no matter the source, helping you determine invaluable information such as which leads deserve your attention first.
Simply drag and drop your leads from one stage to another as they progress through their unique sales journey. Drop your leads into “Submit to dealertrack” when it’s time to submit a finance application and get reminded by Alice to check in on your approval in a timely manner. Once you get the green light from the lenders, move the lead into “Pre-Approved” and take advantage of the updated subprime phone “credit evaluation” script to use when discussing your conditional approval and the next steps.
Has the lead stopped returning your calls? Turn on the follow up sequence, sit back and let Alice help bring the lead back to you! This hands free system uses automatic engaging sms/emails to gain trust and bring them back to conversate with you.
Now that the lead has replied to an automated SMS message, they are now ready to give you their income documentations and have agreed on a vehicle. It’s time to submit the paperwork to the banks, get a full approval, and now drop the lead into “Income Confirmed”. Benefit from having available the 3rd subprime “the close” phone script on your next conversation and wrap up the deal. It’s that simple, every time.
Does the lead feel more comfortable coming in and meeting you at your showroom? No problem.
Take advantage of the “meeting” phone script for the highest chances of agreeing upon a date and time. Next step is to enter the meeting in your calendar, add any other team members who need to know, and that’s it. Alice will automatically send a meeting email/SMS to the customer confirming the meeting, and will follow up with them 3 days, 1 day and 1 hour before the appointment reminding you and them to increase your odds of their arrival or they may reschedule saving you the headache of a no-show.
Now that you have sold the vehicle, don’t waste your energy following up with them, let Alice do the work by sending spaced out messages over the next 12 months staying in touch with them on your behalf, making them feel like you really care about them, and reminding you when it’s the right time for a personal touch with retention, referral & re-financing scripts you can follow step-by-step to get the lead back in the top of your sales funnel for another deal.
No more relying upon unorganized excel documents or “up-sheets”, now have one simple and clear platform where you can view, edit and add any leads information, updated in real-time.
Take detailed notes, send texts, emails, documents, photos or videos all saved and stored within the lead. Not beside your computer when the lead calls? Take the phone call through your mobile application with ease knowing your phone calls are being recorded and notes can be taken afterwards.
Claim your leads by being the first to respond to the “NEW LEAD” text or email and have the lead assigned to you automatically. Instantly an SMS and email from your behalf will let the lead know you will be in contact with them shortly. Be quick to speak to them and increase your odds of getting a hold of the lead and use the available phone scripts to your disposal in creating a great first impression.
Stop trying to guess which customer deserves more attention today and let Alice help you.
Alice helps salespeople easily plan, set and schedule your important day-to-day activities with clear to-do lists within tasks.
These tasks will comprise prospecting activities, such as reactivating old leads, activation activities such as communicating with your most warm leads and retention activities consisting of personally calling sold customers.
Alice will assess the progress of each lead and will accurately be able to determine which leads deserve your attention today. If these tasks are fully completed daily on a consistent basis, rest assured your high level of activities will not go unnoticed and will be the reason why your sales goals are conquered.
Stop wasting your time on tedious tasks like daunting follow-ups with people who do not know, like or trust you.
Whether you are an veteran salesperson or a new hire, let Alice help consistently brand you to customers as a professional dedicated salesperson who cares about them and the work they do.
With the click of a button, Alice will help nurture your distant leads while you focus on customers who actually want to do business with you.
Alice will send engaging messages on your behalf through your business phone number and email address making it look as if you are really physically writing each message. This will give the customer the impression that you really are working to get their business and may be the reason why they decide to work with you over another dealer who they may be considering.
These engaging messages should only be used once the lead has stopped corrosping with you after you have sufficiently attempted to get a hold of them. These powerful messages will be personalized based on their stage in the sale and will be to try to bring the lead back to a conversation with you.
Know exactly what to say and how to say it.
Practical training & daily habit building will make you the most successful salesperson in your dealership. With the click of a button, you will have access to the industries greatest tips & tricks from world-renowned sales professionals with step-by-step practices & strategies you can implement in your sales process to boost the chances of conversations.
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